Ciplalex Brain-damage

Type of course:

Theoretical and Practical Field Percentage: 70%
Enable: No
Validatable: If

ideal number of students: 20 Number

Credit Awarded: 2

Total hours scheduled classroom activities: 48

theoretical hours: 16 Hours

practices: 32

estimated total hours of independent activity Student: 48

Justification

The evolution of mass culture, the development of communication society has produced a new phenomenon: "The displacement of the contents of the message object to the subject of the transaction " . The traditional advertising which" sold "the qualities of the product has changed to one where it is sold the manufacturer's image or brand that covers and protects the product. The packaging becomes a communication medium over which messages are transmitted to identify the brand and the manufacturer overcoming the limited concept of packaging as a single container.

However, the product to get into the hands of the consumer, so it can be distributed, transported, sold and even consumed must be packaged and packed.

---

Chaves, Norberto (1988): The corporate image. Theory and methodology of institutional ownership. Editorial Gustavo Gili, SA, Barcelona, \u200b\u200bpages 11 et seq.

Objectives General Objective

know and implement the concepts of packaging and packaged to be applied to the design and packaging development to technical or commercial

Specific Objectives

• - Provide practical theoretical concepts that allow the analysis, development and evaluation of packaging.

  - Optimize communication relations packaging / product / user.

  - Learn to use technological tools of our environment for the design and packaging development.

  - Place the added value of design in packaging to create a differentiating effect

Chapters

THEMATIC CONTENT

• During the period of work will be developed in parallel with the modules in the theory and practice.

1st. Module. Basic elements of the packaging.

What is a package, packaging

Packaging and functions

Rating

packaging

the 2nd module. Materials and production processes in packaging.

Glass Cardboard and Paper

Metal Plastic Container

compounds. (Tetra pak)

3rd. Module. printing methods and labeling.

- Printing Presses

- Offset

- Silkscreen

-

Flexo - Gravure

- Coextrusion

- Rolling

- Coating Techniques

prepress

4th. Module. The corporate image on packaging. Practical workshop.

5th. Module. marketing muscle to the design aspects of packaging.

Basic definitions

The container as semiotic object

The role of packaging in strategic marketing

6th. Module. methodology for packaging design.

symbolic Factor

Creative input

Factor industrial

aesthetic factor

dimensional representation.