Is Rubeola Same As Roseola

Lesser Malen

According to a study by global consulting firm Nielsen, the trend in the design of containers for food products continues to be dictated by the green. With the infinite information circulating about global warming and environmental stewardship, packaging, their roles and the environmental impact which could be generated waste are now These days some of the main concerns for a strategic thinking as valuable as container. While the industry out to conquer the consumer concerned about ecological issues, this paper questions about myths and truths in the era of the biodegradable.

Well, nice, cheap

What would a perfect packaging? What issues would you complete? According to the report, gaskets, increasingly innovative, must be functional, convenient, clean, attractive, informative and, increasingly, green.

According to an international survey on food packaging by The Nielsen Company, 90 percent the global eco-conscious consumers reported being willing to forego certain aspects or roles of this if this action would help improve the quality of the environment.

However, some functions are essential and these consumers are willing to do without them. Less than 30 percent would be willing to forego the benefits of hygiene and protection of a container, although this action may help improve environmental quality. However, the roles of the functionality and convenience are more marketable for these users.

Consumer Society ...
responsible
The consultant concluded that the sustainable packaging constitutes one of the main present challenges when it comes to innovation. "While eco-friendly packaging has not yet come to be the top priority for buyers, it is certainly a potential demand growth in the food industry can not ignore."

The results show that users resign by 49 percent a pack to provide storage in the home towards the environment. In 48 percent resign convenience, for example cooking bags or seals. Many times, that the product reaches the consumer in optimal conditions the company aims to constantly improve their packaging, often increasing the amount of waste generated by packaging and protection. This is the turning point in which the issue must be addressed so that these benefits will not be used against users weighing the potential negative impacts on the planet.

In this regard, the packaging becomes almost as important as the product, or at least one more important aspect within the marketing strategy. A container can be talkative purchase or otherwise, may be in line with the message, communication and product attributes or not and it is this aspect that the report stresses.

the extent that the culture of "green" supporters and stakeholders adds to the general public, will be an unavoidable issue when a business focus on However, in the case of particular foods and exposure they have on the shelves of supermarkets, a retail growing steadily in recent years in Argentina. Initial discussions



From changing a plastic container by a board, minimize the amount of plastics that serve as protection for the product or use as many recyclable materials, have been improving the business-environment relationship. However, the market has focused on these issues recently, and it remains unclear even use the word "biodegradable" to label a container and the actual benefits of this to the environment. Rafael Auras is a professor at Michigan State University School of Packaging, USA. Since there has been studying the growing phenomenon of these products. For him there is still no single agency (whether private or state), with global consensus, to establish standards for biodegradation. Furthermore, doubts that this is the absolute solution to the current problem and struggle for a responsible debate to develop new ways to incorporate a true sustainable packaging. In line to Nielsen it is one of the main challenges when it comes to innovation.

White Dot On Inside Lower Lip

Eco-packaging packaging much does the choice of products? PACKAGING BASICS

Although psychology indicates that consumers do not spend too much time on everyday matters how the choice of brand of a product, packaging elements such as functioning as a "critical trigger" when inducing a decision .

function as a warning. Although cognitive psychology indicates that consumers do not spend too long in making everyday decisions, and therefore the Shopping can be quite "automatic", factors such as packaging, which act as a "critical trigger" when inducing a decision.

A Nielsen research shows that the "dress of a product" has the power to block the automatic mode of purchase and be the difference between winning or losing in the windows of a distributor.

The study "The Power of Packaging: Change the layout of the brand of Pre-Store In-Store" by Manjima Khandelwal, senior vice president of the firm, also concluded that packaging plays a role even more important for brands with little BUDGET advertising as a good decision driving the purchase in general and especially in categories with low brand loyalty.

marketing managers can make relatively lower investment in innovation in product packages compared to expenditures on advertising and promotions. Thus, according to the specialist, you can get significant increases in sales.

Even more: unlike advertising exposure, which can be very short, "the packaging continues to build brand values \u200b\u200bduring extended use product and can lead to equity and loyalty. "

Moments delta "

psychology has been working to demonstrate that consumers use simple rules in your choice to navigate the complex world of brands. Evidence suggests that once rules are set automatically operate during the act of purchase.

However, the study finds that, occasionally, the automatic locks and buyers respond to new stimuli.

"These so-called inflection points Moments delta "- leads consumers to reassess its decision, which creates new opportunities for executives if they use them as leverage," said Khandelwal.

"The packaging is a critical trigger in the induction of delta time at the point of sale, has the power to block the automatic mode of purchase and be the difference between winning or losing in the check out," adds .

preconceived perceptions

When diagnosing the dynamics of the brands in the store, a question that marketing managers should ask is: Does the packaging constructs or dilute the buyer's disposition towards the product before heading to the store?

According to Nielsen, if the issue is approached in the traditional way, we can conclude that the leading brands will surpass those that are smaller and stronger, and have increased use and familiarity, regardless of the packaging design. Consumers will be more tending to choose packages from the brands they buy regularly. "

To overcome the traditional approach, the consultant produced a model called "packs @ work" to isolate "the design quality of the packaging" predispocisión of the brand. The model determines if the package about buyers or pushes competition.

Powered by interactive graphics, using a four-dimensional framework called EPIC (Empathy, Persuasion, Impact and Communication) to "isolate" the effectiveness of packaging in the competitive context.

baby diapers

A real case study in the United States on packages of baby lotion showed that while a brand is a leader (hereafter called brand A), its packaging can push buyers to their competitors.

The packaging of a new entrant (brand B) can grab the attention, generating empathy and promoting interest in buying a flashy package design that challenges the standard set by the category leader.

In this case study, the brand B received a 5% share in two years after its debut. In contrast to the mark A, where over 70% of its sales are driven by homes that need to make an immediate purchase of diapers, the share of new entrants into the market is generally driven by the purchase of homes they already own diapers.

"The brightly colored packages with a contoured shape B brand attention in contrast to the traditional pack of brand A. As the picture of a baby to the heart of the mother, evoking empathy, contoured shape plays a major revival in the purchase had been lost in most leading brands: an easy-grip bottle, which is important for mothers who want to settle a restless baby lotion, "says the executive.

Although not all is lost for the leading brand: you can still stop this threat completely updating their packaging, but needs to adopt a change strategy of "evolutionary rather than revolutionary" because otherwise you can get to alienate their loyal customers.

Golden rules

The competitive performance of the packaging can be determined through some golden rules.

Scenario 1. If the packaging reinforces the pre-shop provision of the brand:

Store and effectively secure the activation of the brand in the store

Scenario 2. If the packaging dilutes the available pre-branded store:

Consider redesigning and if this is not an option the brand needs the support of other levers in the store such as merchandising and promotion.

Ultimately, the outfit with a product that wears away to play a secondary role in marketing activities, has a central role because, when people travel the aisles of a supermarket, can distort wills toward a brand or another.

Nielsen's study opens light on a fundamental aspect: new products can take the big interest or if they choose the best garment before parading through the Passarella.