Lesser Malen
According to a study by global consulting firm Nielsen, the trend in the design of containers for food products continues to be dictated by the green. With the infinite information circulating about global warming and environmental stewardship, packaging, their roles and the environmental impact which could be generated waste are now These days some of the main concerns for a strategic thinking as valuable as container. While the industry out to conquer the consumer concerned about ecological issues, this paper questions about myths and truths in the era of the biodegradable.
Well, nice, cheap
What would a perfect packaging? What issues would you complete? According to the report, gaskets, increasingly innovative, must be functional, convenient, clean, attractive, informative and, increasingly, green.
According to an international survey on food packaging by The Nielsen Company, 90 percent the global eco-conscious consumers reported being willing to forego certain aspects or roles of this if this action would help improve the quality of the environment.
However, some functions are essential and these consumers are willing to do without them. Less than 30 percent would be willing to forego the benefits of hygiene and protection of a container, although this action may help improve environmental quality. However, the roles of the functionality and convenience are more marketable for these users.
Consumer Society ...
responsible
The consultant concluded that the sustainable packaging constitutes one of the main present challenges when it comes to innovation. "While eco-friendly packaging has not yet come to be the top priority for buyers, it is certainly a potential demand growth in the food industry can not ignore."
The results show that users resign by 49 percent a pack to provide storage in the home towards the environment. In 48 percent resign convenience, for example cooking bags or seals. Many times, that the product reaches the consumer in optimal conditions the company aims to constantly improve their packaging, often increasing the amount of waste generated by packaging and protection. This is the turning point in which the issue must be addressed so that these benefits will not be used against users weighing the potential negative impacts on the planet.
In this regard, the packaging becomes almost as important as the product, or at least one more important aspect within the marketing strategy. A container can be talkative purchase or otherwise, may be in line with the message, communication and product attributes or not and it is this aspect that the report stresses.
the extent that the culture of "green" supporters and stakeholders adds to the general public, will be an unavoidable issue when a business focus on However, in the case of particular foods and exposure they have on the shelves of supermarkets, a retail growing steadily in recent years in Argentina. Initial discussions
From changing a plastic container by a board, minimize the amount of plastics that serve as protection for the product or use as many recyclable materials, have been improving the business-environment relationship. However, the market has focused on these issues recently, and it remains unclear even use the word "biodegradable" to label a container and the actual benefits of this to the environment. Rafael Auras is a professor at Michigan State University School of Packaging, USA. Since there has been studying the growing phenomenon of these products. For him there is still no single agency (whether private or state), with global consensus, to establish standards for biodegradation. Furthermore, doubts that this is the absolute solution to the current problem and struggle for a responsible debate to develop new ways to incorporate a true sustainable packaging. In line to Nielsen it is one of the main challenges when it comes to innovation.
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