Food 2012 is promoted worldwide
Food The next edition will have on the internationalization of its principal axes. Alimentaria Exhibitions? Company organizing the event, is developing a plan for commercial and promotional activities worldwide supported, among other actions in accordance with the major external promotion and presence in class events. The games will take place from 26 to 29 March 2012 in the Gran Via Fira de Barcelona. Alimentaria Exhibitions
just closed a partnership agreement with ACC1Ó through which agency to strengthen the competitiveness of the Catalan company will help to publicize the show especially in emerging markets. The scope of influence of this partnership covers the following countries: Singapore, Malaysia, Thailand, Hong Kong, Taiwan, Japan and UAE. In addition, the United States, performing a specific action in the wine market, revealing Food and lounge Intervin in events in Boston and Atlanta, thanks to the Platform Catalan Wines USA.
Through promotion centers Business (NPC) which has ACC1Ó, is to reaffirm and increase the level of knowledge and interest in Food around the world. One of the main tasks of these offices will be to capture potential visitors, as well as future participants in business meetings organized by Food with Hosted Buyers program, which invites the show to buyers in the area of \u200b\u200bdistribution and export / import them into contact with the exhibitors.
An example of the expansion of the hall is the work done in areas such as Southeast Asia and Middle East. According to the director of the NPC of Dubai, Elie Anbar: • After several years of working together to promote the fair and attract important buyers in the area, Food, which is considered one of the most important fairs in Europe and is known in the Middle East market?. In this sense, Maluquer de Motes, director of the NPC in Singapore, is excited to partner with Food and work on your promotion. Maluquer de Motes believes that although Southeast Asian firms have a relatively low knowledge of the English business sector,? Food is one of the few exceptions as there are many Asian companies trade in food and beverages they know and have visited the salon ?. Food
also has the support of Amec? Association multi-enterprise in promoting the games in China, particularly through the office is in Shanghai, and the English Chamber of Commerce in Miami, charged with aiding in the 2012 Global Food the U.S. market and establishing itself as a key piece in the international projects being developed by the salon.
worldwide presence
In order to consolidate and increase the presence of international exhibitors Food and promote the participation of companies from inaccessible markets, the show's organizers firmly committed this year by the following geographical areas of new coverage in Russia, Ukraine, Belarus, Kazakhstan, Malaysia, Australia, New Zealand, Saudi Arabia, UAE, Lebanon, Jordan and Morocco.
To this end, Food Network has decided to expand its international sales agents deployed on five continents currently covering a catchment area of \u200b\u200bnearly 50 countries. Specifically, it has increased by 20% the number of players on the 2010 edition. Also, the show has developed different types of communication media, among which more than 20,000 brochures aimed at the speaker made in five different languages: English, English, French, Japanese and Chinese.
In line with the expansion of markets, in recent weeks members of the Food organization has maintained a round of interviews in Madrid with representatives from the embassies of Thailand, Greece, Mexico, Ecuador, Hungary, Turkey, Brazil, Chile, United States, the Philippines and the Netherlands to promote living in these countries and attract their participation. In this sense, is scheduled to face the coming months to establish new contacts with other delegations of interest.
Promotion at major trade shows
recent monthsFood has been announced in the main events of the global sector strengthening and consolidating the internationalization of the room. Since September 2010, the lounge has been promoted on World Food Moscow (Moscow, Russia), SIAL (Paris, France), Equip Hotel (Paris, France), ISM (Cologne, Germany), Biofach (Nuremberg, Germany ) Gulf Food (Dubai, UAE), Foodex (Tokyo, Japan), Prowein (Düsseldorf, Germany), European Seafood (Brussels, Belgium) and Tutto Food (Milan, Italy). Facing the coming months, will be present at Vinexpo Food (Bordeaux, France) and Anuga (Cologne, Germany) from others.
Also, the show is developing a promotional plan in international media that reaches over 150 reference publications sector, as well as holding an international press conference during the autumn in Barcelona will bring together journalists from worldwide.
In its last edition, the show experienced an increase in international participation as nearly 33% (1,299) of the 4,806 companies that participated came from abroad, up 3%. In the chapter on international visitors, almost 36,000 of los140.000 were foreigners, just over 25%, confirming to Food as an international center of trade for the food industry and beverages.
http://ide-e.com/index.php/actualidad/1440-alimentaria-2012-se-promociona-en-todo-el-mundo.html http://www.alimentaria.com
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