Yolima R. Sanchez Texts
copies as a system is determined, since each package or each package is comprised of two or more elements such as container, lid, liner, label, ring or security seal, staples, tape , among others.
The packaging, packing and packaging are intimately linked to the transport and handling equipment. At times the packaging systems, packaging and packing are confused in their conception, either by the elements that compose it or the target of processing. Therefore, it is necessary to clarify the following:
SYSTEM PACKING: a flexible container structure as bags, sacks and big bags produced in one or more materials, with or without printed graphics, for display and promotion of one or more liquid, solid or gas, whether or not in direct contact with content intended for commercial distribution and providing end user. For some products is the packaging is packaging.
packaging systems: a rigid container such as boxes, bottles and jars, with or without visual impression, which may contain one or more liquid, solid or gas, to protect its merits, whether or not in direct contact with the contents. Its design is intended for commercial distribution and facilitation to the final consumer. Packaging Features
The packaging system must develop at least basic functions: protection, trade and social function:
1. Protection function.
Levels of Protection.
Based on the level of protection must meet the packaging system, consider the materials that protect the product properly according to their characteristics during different phases.
First level: Primary Packaging. Retail
elementary or interior display. Is that is in direct contact with the specific product with a packaging function, protect it. Within this level are for example: cups, bottles, cans, paper wrapper bags, collapsible tubes, among others. Additionally includes additional elements that compose it (lid, foil, tape security tags, tapes etc.).
• Second level: secondary or intermediate Packaging.
element that is used to supplement external function or group several units contain primary package at this stage is: folding cartons, corrugated cardboard, plastic buckets, crates, etc.
• Third Level: Pack collective, Transport, Packaging.
element that is used as external plugin in order to group or contain multiple units of secondary packaging. Within this line are corrugated boxes, pallets, wooden boxes.
Some analysts see as a fourth tier of containers, others maintain these units in the third level.
During the process of distributing and marketing its products are subject to risks such as:
gain or decrease volume, change or loss of color or transparency, variation in density, moisture or unwanted dehydration, loss of weight due to decrease of moisture damage texture and presentation, compression, tensile axial forces, vibration, shock, friction, which among other effects can cause cracks, scratches or cracks Sumidur, not only in products but in the packaging, risks can also lead to rejection by the buyer.
must also provide risk factors for the exhibition, display at retail outlets, damage caused by handling of customers, the distortion of the content and quality, plagiarism, and the attack of competition
When an adequate system fails to protect effectively packaging the product of all the risks, you are protecting Consumer
The same producer or exporter, will be protected whenever you can get the product under the conditions promised to the customer, selling the entire product released as no claims will not spend time or money on refills allowing an excellent image to your customer and getting a better position in the target market.
Furthermore, appropriate packaging systems enable transportation companies economic use of equipment, which can then execute the work load and unload with greater performance, teams will not be exposed to contingencies, and you can drive more security obtaining optimum efficiency and better profits.
Insurance companies will avoid claims payments claimed by the insured
This will take you to get more customers, greater respect from the competition and therefore higher profitability of your business operation.
1. Commercial Function
The packaging system must activate the task of promotion.
becomes the silent salesman.
Commercial function compliant packaging systems product display facilitates and encourages direct and subliminal sensitivity to the consumer, making its features and benefits lead the buyer to make their decision for our product, fraction of seconds. The customer is not satisfied
quickly, customer will be given to competition.
In its packaging business function took over as driver of product, it is the task of presenting their product characteristics, highlighting the satisfactions offered and its advantages over the competition, in order to complete the chain of our work with the sale.
technology and quality of the packaging system a customer may indicate technological capability and quality with which it was developed the product offered.
2. Social Function
is appropriate even if briefly, to mention the participation of packaging and packaging systems in the participation of the quality of life in a society, its economic development. Similarly
their participation in protecting the environment is unquestionable, for the optimum use of their material, of a responsible process of the correct use of packaging and post-application of a well planned, will depend largely on conservation of nature, so that the use of natural resources is made today, without compromising the use they are entitled to the inhabitants of the morning, that is Sustainable Development. Highlights
to select a packaging material or packaging
• Support for the product to contain
• Mechanical Strength • Stability Properties
protection and
• • Operational aspects marketers, economic and legal
• Availability
PACKAGING SYSTEM PARAMETERS ADEQUATE
A producer or exporter, must first be consider this procedure to obtain the most suitable packaging systems and packaging, depending on their economic capacity and desire to do things with overall quality. Experience capitalized by exporters who have achieved an excellent position, while analysis of those failures have also found, leads to recommend the following steps:
Know Very Well Your Product
Analyze each and every one of the risks that are subject to product characteristics.
The product can be altered in volume due to compression of other products or other charges that may be placed on top at a time in the storage, handling or during transportation.
The weight and dimensions of the products indicate the modulation of systems and thus packing materials and the most recommended structural design for each of them.
is advisable to conduct a SWOT analysis, where you can know the Strengths and Opportunities the product packaging to highlight competitively and learn the weaknesses and threats that must be managed strategically through its presentation. Perfectly
Market Scan Destination
The market is a relationship between people, ie the market are individuals and between each well-marked differences in their buying habits, usage, of thought, cultural customs, purchasing power , family composition, responsibility towards the environment.
The social organization of the state is generally different from one country to another, between the same states or departments that leads them to have technical and behavioral standards varied by legislating different ways the same problems and future planning attitudes we generate our way to penetrate these markets and to position ourselves in them, perhaps sometimes displacing other suppliers that were already established.
The above situation analysis appears necessary to give answers to questions such as:
How should we present our products?
How can we convince the buyers end, intermediate and importers? What systems
packaging or packaging do you prefer?
What size or weight they want or can handle?,
What materials are desired or allow its laws to be marketed, What regulations
presented for post-use?,
What commitments with our packaging?
How can we satisfy them all?. Analysis
Another factor is the competition. It is important to reach international markets with products, preferably, better packaged, at least in similar conditions, but never at a disadvantage situation.
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