Since the presentation of the logo, to the shape of the container, through the palette of colors used on the label or in the form of varying quality and the materials used, companies can define, in one or another aspect, chances that the customer chooses our product over other competitors. Successful implementation in the presentation of the same work actively in increased sales.
The importance of proper management and development of packaging techniques is clearly seen when evaluating the two products with similar characteristics in appearance, as may be the case of Pepsi and Coca-Cola. Both brands have managed to create in the client a vital distinction that goes far beyond the point of sale, thanks to a packaging and labeling to successfully defend their corporate colors. Thus, blue, scarlet and white flag has a Pepsi, while red and white do the same in the case of Coca-Cola.
packaging techniques employed by major international companies addressing quite different issues and needs. For example, Stolichnaya vodka has sought both in the structure of the bottle as the label graphics to make a powerful portrait of a brand that offers your ideal target, above all, a superior quality product.
In response to the needs of their consumer profile, the company Kellogg's attempts to reflect its softer side through its packaging. For this it uses soft fonts, slightly rounded, with a range of colors in warm tones on flat bottoms that help create an emotional connection with the client. The cereal brand aims to build this bond of union through daily. This is achieved through the use of a good practice to add value to your brand through representative pets (the rooster on the classic version of cereals or the tiger in the case of the most energy).
According to experts in the area, packaging techniques are complementary and comparable to those of branding. The final presentation of the product has reached a very important ratio over the last decades. It is not artistic or treatment to achieve a more attractive appearance, but to build a coherent picture with our brand and therefore our company.
In short, the product represents our brand and packaging design is a vital part of our corporate personality. This point can not be forgotten in any step of the process. It is possible that one of the attributes that define us in the market is, for example, be innovative and this is not reflected in our packaging.
Thus, a brand that has managed to keep a very consistent line in this respect is Apple. The apple company has been characterized from its origins as a pioneer in the world of computers and technology. Its programs, applications and products have been carefully studied, both from the point of view of internal operations and from its external appearance. This feature has been exploited successfully by the brand in the design of its packaging: practical, innovative and surprising. Understand the vision
representing the benefits of packaging in the operation of the company enables brands to cope with market success. For the consumer never will be just as attractive and satisfying a container of Campbell's soup or a Pringles potato chips, such as that offered by any private label. However, the latter are engaged in a process of professionalization by astronomical growth figures, which is reflected in a few packages each more original.
In an increasingly competitive world, where supply is becoming broader and more qualified demand, differentiation adds value to our brand. The increasing abundance of generic products at a rapid clip flooded the shelves of big supermarkets and shopping windows requires the introduction of new practices. Proper packaging investment in major brands will help to position and differentiate themselves successfully in the market.
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