Maggie Simpson Pink Army

labels trips were an essential and distinctive characteristic of the history of hotels in the year-over height and travel boom - from 1900 to 1950 -.

Thus, at this time labels the place of stay were widely used as an advertising medium and you could see in all kinds of bags and carefully arranged by the hotel staff, especially the buttons. The theme revolved around golf, flights, ships, cars, hotel staff, Italian colonies or hotels in the British Railway, and as data, printers were the main Richter & C, Imbert A. Trüb or A. Boutillier. Designers

specialized tags like Swiss Travel Charles Kuhn or collaborating artists creating some as Mario Borgoni, J. Paschal Filippo Romoli or illustrator could not prevent this being constumbre disappeared as the object of collectors.

source: http://www.historia.com.pt/labels/labelindex.htm

Aluminum Foil Boat Clipart

DESIGN AND ENVIRONMENT. Forms and structures

article

André Ricard

"It is absurd to claim that" design save the world "as some have said in a moment of exaltation. What is certain is that a proper design of the things that make up our environment, is essential to improving our quality of life. In fact this would be the essence of creativity well understood, in all its aspects. It is to the extent that we are more 'useful' things we use that increases the quality of our relationship with them. This improvement is achieved by correcting the deficiencies in the existing objects and adding, however slight, improvement. Sometimes just a way to achieve change. However, the quality of life no longer depends solely on how you configure things around us. The major problems beyond the creative capacity of the individual are no longer even own a country or continent. There are global factors that affect us all and can only be solved with the active participation of all. Both nationally and internationally, both professionally and individually.

seems that, finally, society has become more conscious the problems caused by climate change. It notes the melting of polar icecaps, the ozone hole growth and pollution, but apparently, one of the most urgent problems facing the world, is the scarcity of water: an essential ingredient life on earth. And this is not about the problems of cyclical drought affecting certain regions, but there is enough water to meet growing demand. Our planet now has the same amount of water thousands of years ago when, on the other hand, consumption continues to grow.

way of life "Western" (which is usually the model we all aspire) not only induces increased consumption, but that wastes water. Not valued as the essential and irreplaceable it is. Progress has brought in their baggage, in addition to these healthy principles of hygiene, which already generates more consumption, also a predisposition to waste. Both personal and industrial, water is wasted regardless of the enormous value.

The problem of scarcity is an urgent and serious. Maybe we can even alleviate it if we take, immediate steps. Measures that are not only urgent, but should focus in multiple directions. It is clear that the most pressing issue is to define a global policy for the protection of reserves existing surface and groundwater. A policy based on preventing water pollution by those agents that degrade and, in turn, recycling waste water. But, even if it were enforced successfully, it still exists in the fact that water naturally available land will be insufficient to meet the growing needs of the planet. Thus a future global policy must also include an action to curb the indiscriminate use is being done.

Our affluent society lacks the "cult of water" that is seen in other cultures. It is a cultural problem that has to be modified. Nobody ever taught us to "respect" the water just as we have been taught to respect a flower or a book. And that's where the problem starts. It is this lack of awareness of the essential value of water, which affects our everyday behavior. When we leave a tap running longer than necessary are not aware that this gesture is "bleeding" the limited supply of something so vital.

now is talk of future water shortages in certain areas. I do not think this is the solution, but is the only one that can be taken immediately. Indeed, it is clear that cutting hours, there is no consumption, however, in those times that you supply will be consumed with the same waste and also collecting water will fill bathtubs and containers, much of which is not then used. You can end up being a little savings at the expense of creating nuisance for thousands of users. Is a solution "patch".

What we really do is to moderate water consumption without reducing rational use. This would be the best solution. The goal is to get all the water consumed is actually "used". To avoid that much water going to drain directly from the tap without any use.

This lack of respect for the water is so anchored in our culture, which is observed even in the mills that modern man has created for use. The mechanical concept of current-tap is the commonly used device that we have today is very primary-if you look through the prism green. A device with a simple twist allows continuous output of water is no longer appropriate for the situation. It requires a total rethinking! Until there is a judicious use of water and I fear that this will soon occur in the meantime, we must use our ingenuity to create a new generation of devices capable of controlling the waste without affecting the application.

This is the proper role of design and creativity in general: to identify knowledge gaps and find ways to improve things to adapt to new demands of the present. Improving quality of life made possible by new technologies should not be limited to advance regardless of the problems involved. It offset the side effects they generate. Otherwise there is no progress!. We need to develop new devices to counter the deficiencies caused by growth. In this case the research must focus on creating a new concept of more sophisticated taps that give us the water we need both to avoid all that wasted water. Today there

faucets that are activated automatically with a photocell when the hands are placed under the spout and others with pedal pressure. Devices are expensive and are often used for public facilities and communities. What is needed now is to develop simple solutions that are affordable for most price and ease of installation. The new device has to be a simple product and serial, to be as common in facilities such as taps are now. Small point solutions that are affordable for the majority contribute much to solve big problems.

is a challenge that affects not only the design, but in which the design has an important role to play. It is this type of issues, those who exercise research design, could find material. Forget a while the furniture machinations to which many had turned and see how we can help with our creative imagination to solve problems as vital and interesting not least creatively. So that design can, if not save the world, at least help alleviate many of the problems that plague. "

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The design applied to everyday objects recreates new forms and uses elements already defined . Designers thinking the order of creativity and half twist to ensure an elegant and innovative product. Designers like

Arnaud Lapierre , German or Victor Berman Craighton , collect all the inspiration around the service of his majesty, the industrial design.

object-based conceptual design totally inclined to the culture of 'design with independent tendencies' (we leave the world ikea a few hours): Loop Loopty

Loopita

Cutt Cutlery by Buchegger , Denoth, Feichtner Design

Power Cable Management Desk

Shelf Concept by Okapi Studio

Easy Closets

Craighton Pinch of Salt by Berman

Roll 'Em Up

Is Rubeola Same As Roseola

Lesser Malen

According to a study by global consulting firm Nielsen, the trend in the design of containers for food products continues to be dictated by the green. With the infinite information circulating about global warming and environmental stewardship, packaging, their roles and the environmental impact which could be generated waste are now These days some of the main concerns for a strategic thinking as valuable as container. While the industry out to conquer the consumer concerned about ecological issues, this paper questions about myths and truths in the era of the biodegradable.

Well, nice, cheap

What would a perfect packaging? What issues would you complete? According to the report, gaskets, increasingly innovative, must be functional, convenient, clean, attractive, informative and, increasingly, green.

According to an international survey on food packaging by The Nielsen Company, 90 percent the global eco-conscious consumers reported being willing to forego certain aspects or roles of this if this action would help improve the quality of the environment.

However, some functions are essential and these consumers are willing to do without them. Less than 30 percent would be willing to forego the benefits of hygiene and protection of a container, although this action may help improve environmental quality. However, the roles of the functionality and convenience are more marketable for these users.

Consumer Society ...
responsible
The consultant concluded that the sustainable packaging constitutes one of the main present challenges when it comes to innovation. "While eco-friendly packaging has not yet come to be the top priority for buyers, it is certainly a potential demand growth in the food industry can not ignore."

The results show that users resign by 49 percent a pack to provide storage in the home towards the environment. In 48 percent resign convenience, for example cooking bags or seals. Many times, that the product reaches the consumer in optimal conditions the company aims to constantly improve their packaging, often increasing the amount of waste generated by packaging and protection. This is the turning point in which the issue must be addressed so that these benefits will not be used against users weighing the potential negative impacts on the planet.

In this regard, the packaging becomes almost as important as the product, or at least one more important aspect within the marketing strategy. A container can be talkative purchase or otherwise, may be in line with the message, communication and product attributes or not and it is this aspect that the report stresses.

the extent that the culture of "green" supporters and stakeholders adds to the general public, will be an unavoidable issue when a business focus on However, in the case of particular foods and exposure they have on the shelves of supermarkets, a retail growing steadily in recent years in Argentina. Initial discussions



From changing a plastic container by a board, minimize the amount of plastics that serve as protection for the product or use as many recyclable materials, have been improving the business-environment relationship. However, the market has focused on these issues recently, and it remains unclear even use the word "biodegradable" to label a container and the actual benefits of this to the environment. Rafael Auras is a professor at Michigan State University School of Packaging, USA. Since there has been studying the growing phenomenon of these products. For him there is still no single agency (whether private or state), with global consensus, to establish standards for biodegradation. Furthermore, doubts that this is the absolute solution to the current problem and struggle for a responsible debate to develop new ways to incorporate a true sustainable packaging. In line to Nielsen it is one of the main challenges when it comes to innovation.

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Eco-packaging packaging much does the choice of products? PACKAGING BASICS

Although psychology indicates that consumers do not spend too much time on everyday matters how the choice of brand of a product, packaging elements such as functioning as a "critical trigger" when inducing a decision .

function as a warning. Although cognitive psychology indicates that consumers do not spend too long in making everyday decisions, and therefore the Shopping can be quite "automatic", factors such as packaging, which act as a "critical trigger" when inducing a decision.

A Nielsen research shows that the "dress of a product" has the power to block the automatic mode of purchase and be the difference between winning or losing in the windows of a distributor.

The study "The Power of Packaging: Change the layout of the brand of Pre-Store In-Store" by Manjima Khandelwal, senior vice president of the firm, also concluded that packaging plays a role even more important for brands with little BUDGET advertising as a good decision driving the purchase in general and especially in categories with low brand loyalty.

marketing managers can make relatively lower investment in innovation in product packages compared to expenditures on advertising and promotions. Thus, according to the specialist, you can get significant increases in sales.

Even more: unlike advertising exposure, which can be very short, "the packaging continues to build brand values \u200b\u200bduring extended use product and can lead to equity and loyalty. "

Moments delta "

psychology has been working to demonstrate that consumers use simple rules in your choice to navigate the complex world of brands. Evidence suggests that once rules are set automatically operate during the act of purchase.

However, the study finds that, occasionally, the automatic locks and buyers respond to new stimuli.

"These so-called inflection points Moments delta "- leads consumers to reassess its decision, which creates new opportunities for executives if they use them as leverage," said Khandelwal.

"The packaging is a critical trigger in the induction of delta time at the point of sale, has the power to block the automatic mode of purchase and be the difference between winning or losing in the check out," adds .

preconceived perceptions

When diagnosing the dynamics of the brands in the store, a question that marketing managers should ask is: Does the packaging constructs or dilute the buyer's disposition towards the product before heading to the store?

According to Nielsen, if the issue is approached in the traditional way, we can conclude that the leading brands will surpass those that are smaller and stronger, and have increased use and familiarity, regardless of the packaging design. Consumers will be more tending to choose packages from the brands they buy regularly. "

To overcome the traditional approach, the consultant produced a model called "packs @ work" to isolate "the design quality of the packaging" predispocisión of the brand. The model determines if the package about buyers or pushes competition.

Powered by interactive graphics, using a four-dimensional framework called EPIC (Empathy, Persuasion, Impact and Communication) to "isolate" the effectiveness of packaging in the competitive context.

baby diapers

A real case study in the United States on packages of baby lotion showed that while a brand is a leader (hereafter called brand A), its packaging can push buyers to their competitors.

The packaging of a new entrant (brand B) can grab the attention, generating empathy and promoting interest in buying a flashy package design that challenges the standard set by the category leader.

In this case study, the brand B received a 5% share in two years after its debut. In contrast to the mark A, where over 70% of its sales are driven by homes that need to make an immediate purchase of diapers, the share of new entrants into the market is generally driven by the purchase of homes they already own diapers.

"The brightly colored packages with a contoured shape B brand attention in contrast to the traditional pack of brand A. As the picture of a baby to the heart of the mother, evoking empathy, contoured shape plays a major revival in the purchase had been lost in most leading brands: an easy-grip bottle, which is important for mothers who want to settle a restless baby lotion, "says the executive.

Although not all is lost for the leading brand: you can still stop this threat completely updating their packaging, but needs to adopt a change strategy of "evolutionary rather than revolutionary" because otherwise you can get to alienate their loyal customers.

Golden rules

The competitive performance of the packaging can be determined through some golden rules.

Scenario 1. If the packaging reinforces the pre-shop provision of the brand:

Store and effectively secure the activation of the brand in the store

Scenario 2. If the packaging dilutes the available pre-branded store:

Consider redesigning and if this is not an option the brand needs the support of other levers in the store such as merchandising and promotion.

Ultimately, the outfit with a product that wears away to play a secondary role in marketing activities, has a central role because, when people travel the aisles of a supermarket, can distort wills toward a brand or another.

Nielsen's study opens light on a fundamental aspect: new products can take the big interest or if they choose the best garment before parading through the Passarella.

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Yolima R. Sanchez Texts


copies as a system is determined, since each package or each package is comprised of two or more elements such as container, lid, liner, label, ring or security seal, staples, tape , among others.
The packaging, packing and packaging are intimately linked to the transport and handling equipment. At times the packaging systems, packaging and packing are confused in their conception, either by the elements that compose it or the target of processing. Therefore, it is necessary to clarify the following:

SYSTEM PACKING: a flexible container structure as bags, sacks and big bags produced in one or more materials, with or without printed graphics, for display and promotion of one or more liquid, solid or gas, whether or not in direct contact with content intended for commercial distribution and providing end user. For some products is the packaging is packaging.

packaging systems: a rigid container such as boxes, bottles and jars, with or without visual impression, which may contain one or more liquid, solid or gas, to protect its merits, whether or not in direct contact with the contents. Its design is intended for commercial distribution and facilitation to the final consumer. Packaging Features


The packaging system must develop at least basic functions: protection, trade and social function:

1. Protection function.
Levels of Protection.
Based on the level of protection must meet the packaging system, consider the materials that protect the product properly according to their characteristics during different phases.

First level: Primary Packaging. Retail
elementary or interior display. Is that is in direct contact with the specific product with a packaging function, protect it. Within this level are for example: cups, bottles, cans, paper wrapper bags, collapsible tubes, among others. Additionally includes additional elements that compose it (lid, foil, tape security tags, tapes etc.).

• Second level: secondary or intermediate Packaging.
element that is used to supplement external function or group several units contain primary package at this stage is: folding cartons, corrugated cardboard, plastic buckets, crates, etc.

• Third Level: Pack collective, Transport, Packaging.
element that is used as external plugin in order to group or contain multiple units of secondary packaging. Within this line are corrugated boxes, pallets, wooden boxes.

Some analysts see as a fourth tier of containers, others maintain these units in the third level.

During the process of distributing and marketing its products are subject to risks such as:

gain or decrease volume, change or loss of color or transparency, variation in density, moisture or unwanted dehydration, loss of weight due to decrease of moisture damage texture and presentation, compression, tensile axial forces, vibration, shock, friction, which among other effects can cause cracks, scratches or cracks Sumidur, not only in products but in the packaging, risks can also lead to rejection by the buyer.

must also provide risk factors for the exhibition, display at retail outlets, damage caused by handling of customers, the distortion of the content and quality, plagiarism, and the attack of competition

When an adequate system fails to protect effectively packaging the product of all the risks, you are protecting Consumer

The same producer or exporter, will be protected whenever you can get the product under the conditions promised to the customer, selling the entire product released as no claims will not spend time or money on refills allowing an excellent image to your customer and getting a better position in the target market.

Furthermore, appropriate packaging systems enable transportation companies economic use of equipment, which can then execute the work load and unload with greater performance, teams will not be exposed to contingencies, and you can drive more security obtaining optimum efficiency and better profits.
Insurance companies will avoid claims payments claimed by the insured
This will take you to get more customers, greater respect from the competition and therefore higher profitability of your business operation.

1. Commercial Function
The packaging system must activate the task of promotion.
becomes the silent salesman.

Commercial function compliant packaging systems product display facilitates and encourages direct and subliminal sensitivity to the consumer, making its features and benefits lead the buyer to make their decision for our product, fraction of seconds. The customer is not satisfied
quickly, customer will be given to competition.
In its packaging business function took over as driver of product, it is the task of presenting their product characteristics, highlighting the satisfactions offered and its advantages over the competition, in order to complete the chain of our work with the sale.
technology and quality of the packaging system a customer may indicate technological capability and quality with which it was developed the product offered.


2. Social Function
is appropriate even if briefly, to mention the participation of packaging and packaging systems in the participation of the quality of life in a society, its economic development. Similarly
their participation in protecting the environment is unquestionable, for the optimum use of their material, of a responsible process of the correct use of packaging and post-application of a well planned, will depend largely on conservation of nature, so that the use of natural resources is made today, without compromising the use they are entitled to the inhabitants of the morning, that is Sustainable Development. Highlights

to select a packaging material or packaging
• Support for the product to contain

• Mechanical Strength • Stability Properties
protection and
• • Operational aspects marketers, economic and legal
• Availability


PACKAGING SYSTEM PARAMETERS ADEQUATE
A producer or exporter, must first be consider this procedure to obtain the most suitable packaging systems and packaging, depending on their economic capacity and desire to do things with overall quality. Experience capitalized by exporters who have achieved an excellent position, while analysis of those failures have also found, leads to recommend the following steps:

Know Very Well Your Product
Analyze each and every one of the risks that are subject to product characteristics.
The product can be altered in volume due to compression of other products or other charges that may be placed on top at a time in the storage, handling or during transportation.

The weight and dimensions of the products indicate the modulation of systems and thus packing materials and the most recommended structural design for each of them.

is advisable to conduct a SWOT analysis, where you can know the Strengths and Opportunities the product packaging to highlight competitively and learn the weaknesses and threats that must be managed strategically through its presentation. Perfectly

Market Scan Destination
The market is a relationship between people, ie the market are individuals and between each well-marked differences in their buying habits, usage, of thought, cultural customs, purchasing power , family composition, responsibility towards the environment.

The social organization of the state is generally different from one country to another, between the same states or departments that leads them to have technical and behavioral standards varied by legislating different ways the same problems and future planning attitudes we generate our way to penetrate these markets and to position ourselves in them, perhaps sometimes displacing other suppliers that were already established.

The above situation analysis appears necessary to give answers to questions such as:
How should we present our products?
How can we convince the buyers end, intermediate and importers? What systems
packaging or packaging do you prefer?
What size or weight they want or can handle?,
What materials are desired or allow its laws to be marketed, What regulations
presented for post-use?,
What commitments with our packaging?
How can we satisfy them all?. Analysis
Another factor is the competition. It is important to reach international markets with products, preferably, better packaged, at least in similar conditions, but never at a disadvantage situation.

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PACKAGING, MORE THAN ONE PACKAGE

Since the presentation of the logo, to the shape of the container, through the palette of colors used on the label or in the form of varying quality and the materials used, companies can define, in one or another aspect, chances that the customer chooses our product over other competitors. Successful implementation in the presentation of the same work actively in increased sales.

The importance of proper management and development of packaging techniques is clearly seen when evaluating the two products with similar characteristics in appearance, as may be the case of Pepsi and Coca-Cola. Both brands have managed to create in the client a vital distinction that goes far beyond the point of sale, thanks to a packaging and labeling to successfully defend their corporate colors. Thus, blue, scarlet and white flag has a Pepsi, while red and white do the same in the case of Coca-Cola.

packaging techniques employed by major international companies addressing quite different issues and needs. For example, Stolichnaya vodka has sought both in the structure of the bottle as the label graphics to make a powerful portrait of a brand that offers your ideal target, above all, a superior quality product.

In response to the needs of their consumer profile, the company Kellogg's attempts to reflect its softer side through its packaging. For this it uses soft fonts, slightly rounded, with a range of colors in warm tones on flat bottoms that help create an emotional connection with the client. The cereal brand aims to build this bond of union through daily. This is achieved through the use of a good practice to add value to your brand through representative pets (the rooster on the classic version of cereals or the tiger in the case of the most energy).
According to experts in the area, packaging techniques are complementary and comparable to those of branding. The final presentation of the product has reached a very important ratio over the last decades. It is not artistic or treatment to achieve a more attractive appearance, but to build a coherent picture with our brand and therefore our company.
In short, the product represents our brand and packaging design is a vital part of our corporate personality. This point can not be forgotten in any step of the process. It is possible that one of the attributes that define us in the market is, for example, be innovative and this is not reflected in our packaging.

Thus, a brand that has managed to keep a very consistent line in this respect is Apple. The apple company has been characterized from its origins as a pioneer in the world of computers and technology. Its programs, applications and products have been carefully studied, both from the point of view of internal operations and from its external appearance. This feature has been exploited successfully by the brand in the design of its packaging: practical, innovative and surprising. Understand the vision

representing the benefits of packaging in the operation of the company enables brands to cope with market success. For the consumer never will be just as attractive and satisfying a container of Campbell's soup or a Pringles potato chips, such as that offered by any private label. However, the latter are engaged in a process of professionalization by astronomical growth figures, which is reflected in a few packages each more original.

In an increasingly competitive world, where supply is becoming broader and more qualified demand, differentiation adds value to our brand. The increasing abundance of generic products at a rapid clip flooded the shelves of big supermarkets and shopping windows requires the introduction of new practices. Proper packaging investment in major brands will help to position and differentiate themselves successfully in the market.

Can I Sprinkle Adderall On Food

INDUSTRIAL DESIGN AS AN INTEGRAL DIFFERENTIAL OF CONSUMER GOODS PACKAGES PLAN

Authors: Jon Solozabal Basañez

SUMMARY
Industrial Design for many buyers is a crucial component to When purchasing a product. An object is well designed and produced industrially has many advantages over other products of similar quality and performance, as they lack the communication skills, persuasion and conviction necessary to attract buyers.
The decision to raise good industrial design means a long-term business strategy and tactics without improvisation. It is a decision that rests with the management of the company. This measure will provide a specific quality to the company and will lead the Corporate Design to be communicated and translated properly as a very important part of the internal and external corporate identity of the company.
Industrial Design is therefore a key element of Global Culture Company. This culture needs the right approach and a business management able to develop concepts for their products and hire designers and development teams. The conquest of market share, the occupation of niches / niche markets and the cyclical development of business structures almost stagnant markets, Industrial Design require market-oriented and cost adjustments to achieve the objectives operational marketing policy of the company.
Industrial Design is a major economic challenge for the leadership of the business, their approach strategy is necessary and has no alternative. Taking the foregoing considerations
basis, raises a number of issues to describe the framework within which we operate when we analyze the distinctive industrial design as part of consumer products.

1. EXPECTATIONS TO INDUSTRIAL PRODUCTS
2. VALUATION OF A PRODUCT
3. REQUIREMENTS FOR DISTRIBUTORS
4. USER CRITERIA
5. BASIC DIMENSIONS OF DESIGN
6. FACTORS IN THE TIME OF PURCHASE
7. AVAILABLE TO PURCHASE OF A PRODUCT
8. SCREENING CRITERIA FOR PRODUCT DESIGN

The process of creating a product is divided into two parts: solving rational requirements and respond to the emotional requirements. Both parties can be developed independently, but always reach a point where the results converge to make the final decision of what should be the product to be developed.
The work of those responsible for the Design Management is not actively intervene in the process of projection. Its task is analytically oriented development process by synchronizing the design and development resources available with the right components, and to the technical result, formal and aesthetic appropriate for the entry of the product on the market.

Industrial Design can be considered a differentiating factor in consumer products, but requires a number of relationships required definition:

• Objectives of the new product.
• Expectations towards the new product.
• Key features of the product.
• Media and necessary partners. Criteria and impact assessment process.
• Major components and defining the new product.
• Synchronization of technical and aesthetic requirements.
• Defining the value and social performance of the new product.

Industrial Design should take its place part in the company, bringing the ability to solve the many goals and interests that lead to the production and marketing of a product. Its platform starting
still reflect and integrate the products functional assessment items, symbolic and emotional people, within the industrial pragmatic world, but not as exotic discipline oriented proposals anecdotal, but as a mature discipline, responsible and conscious of its existence since the dawn of the industrial culture, with its corresponding responsibility.


1. INTRODUCTION
Industrial Design for many buyers is a crucial component in acquiring the a product. An object is well designed and produced industrially has many advantages over other products of similar quality and performance, as they lack the communication skills, persuasion and conviction necessary to attract buyers.
The decision to raise good industrial design means a long-term business strategy and tactics without improvisation. It is a decision that rests with the management of the company. This measure will provide a specific quality to the company and will lead the Corporate Design to be communicated and translated properly as a very important part of the internal and external corporate identity of the company.
Design Industrial is therefore a key element of Global Culture Company. This culture needs the right approach and a business management able to develop concepts for their products and hire designers and development teams. The conquest of market share, the occupation of niches / niche markets and the cyclical development of business structures almost stagnant markets, Industrial Design require market-oriented and cost adjustments to achieve the objectives operational marketing policy of the company.
Industrial Design is a major economic challenge for the company management, its strategic approach is necessary and has no alternative. Taking the foregoing considerations
basis, raises a number of issues to describe the framework within which we operate when we analyze the distinctive industrial design as part of consumer products.

2. EXPECTATIONS TO INDUSTRIAL PRODUCTS
A general view shows that the initial reference elements in consumer products are the dealers and users. It is becoming increasingly
a third element as a factor in the market product tests. Results of these tests are taken into account and buyers by critics. The criteria applied in these tests and make the features objectives when it comes to conceptualize, design, develop, manufacture and market a product.

3. VALUATION OF A PRODUCT
In some European countries there are a number of badges issued by publishers, design institutes and associations that support the quality of certain well-designed products that pose a very interesting promotional item for many businesses.
endpoints are specific differences:
Buena High value product-use environment

Security Guaranteed Durability Ecological quality clear display
use proper ergonomics High quality formal and theoretical
formal differentiation Capacity
emotional stimuli to these basic criteria we add functionality technique

Value
aesthetic functionality materials / manufacturing
social function

4. REQUIREMENTS FOR DISTRIBUTORS
All products undergo several commercial stations before reaching the end user. The commercial success depends in large part have managed to integrate the needs of different levels of distribution.


Discounts reasonable demands high demand if the product slightly
fixed prices if the buyer usually takes in deciding
Fast Delivery / spot short sales cycles
Fit Power supply profile Monopolization
discount
Innovation Protecting your area right in his bid Fit
high degree of individuality Advice
intense cycles long product life of its tender slow aging
commercial Supports Strong need to explain the product
demands are not the conclusions be a number of reasons, but mutually dependent.
approaches in design of many products, not yet given the importance that corresponds to the needs and demands of the distributors, thus hampering market access in a completely unnecessary.

5. USER CRITERIA
If we make an empirical analysis of what users want a product, we come to the following factors:
1. Little adornment. 5. Comfortable use.
2. Easy handling / use. 6. Interestingly, striking.
3. Low noise. 7. It look better, etc.
4. Differentiation.

The user expects a well-designed product the following: USE VALUE

Useful
quick repairs
harmful Little Works perfectly comfortable and relaxed Using Ecological
Easy to use Easy to hold Easy to remove, recyclable
Easy to clean Convenient controls Logical Construction
intelligent energy saving control
Few Easy to store Many manufactured with good materials Few parts
Security controls can be used without manual
much equipment can not cause injury Etc. .. Little noisy economic Repairs

These properties vary in degree of importance on each product.
For a product to be considered positively by the buyer, must successfully pass on their properties through its visible elements, materials, colors, finishes and textures. This is the aesthetic quality of the product.
aesthetic expectations of the buyer are: BEAUTY

Housing
consistently well resolved
No frills management and control elements
Clear forms well resolved Form Forms
understandable logic bit strident Form Design
evident Etc. .. Good
display functionality
A product with these attributes will be interpreted positively by the consumer, although we can not forget that in many cases the commercial reality "forced" to package products with aesthetic attributes and messages that do not correspond to the true value and Actual product attributes (appliances with "look" professional, hi-fi equipment technology system visually, etc.)..

From these examples, we automatically raises the question of performance and social value that must have products:


SOCIAL VALUE Produce satisfaction in easily recognizable application Ser
Fit well in the environment Interestingly, striking
not limited to the discerning user and be reliable

display those skills Ability to communicate Etc. .. Its performance properly


The use value, aesthetic and social value are criteria that define the expectations of users towards industrial products. These criteria are mandatory for a product to market access and level buyers. However, we must add a fourth criterion for business objectives focus on the buyer / user: The behavior at the time of purchase.

6. FACTORS IN THE TIME OF PURCHASE
is necessary to analyze the behavior of the buyer because, in addition to specific requirements and expectations, there is a huge amount of individual needs, from both the buyer and the business environment that influence the decision purchase. We can structure
behavior in five main factors: affective 1.Factores

are characterized by: their emotional, the emotional effect triggered by the product, the buyer has reasons to be interested, personal conviction and interest in the type product. 2.Factores

cognitive intellectual level, training, fantasy individual and the ability to synthesize the information received, etc., marking the potential buyer has access to a product offering. 3.Factores

situation can not forget the time or when we raised our offer, the spatial location in the place of sale and the willingness to existing buyers spending.
physical 4.Factores
age, sex, health, etc., The potential buyer of the product are in principle secondary order factors, although we must not forget that many products may be paramount. Social 5.Factores

affect, functionally speaking, to a lesser extent, but are essential for its temporary use. The main social factors are: general influences of society, the class to which belongs the buyer, the role in their reference group and the influence of this group in turn carries the buyer.
All these factors can be summed up in three that we define the basic type of a buyer interested in product design, or better products "well designed" and developed, taking into account PRODUCT - PRODUCTION - MARKET - BUYER / USER, as a closed loop and continuously dynamic. The basic factors are:
1.Sensación affected by the product on the buyer. 2.Conocimiento
product / services / items differentiators.
3.Capable and economic disposal of the buyer to make the necessary expenditure on the purchase.

7. AVAILABLE TO PURCHASE OF A PRODUCT
in products called "design", the buyer has before, during and after buying a special relationship with the object of interest. It's a learning process that seeks to increase knowledge about the product.

types of knowledge that a purchaser wishes to acquire are:
1.Origen product: when it was manufactured, what is the concept and what solutions they offer, who has built, forms of manufacture, etc.. 2.Factores
differentiation between product and its competitors: material that is manufactured, color, features, etc.
3.Características of use: how it is used, what benefits are, etc..
4.Quality and aesthetic level: how are the solutions to achieve the iconography and formal product quality.
buyers left design products categorized as: the knower started, the fan design, the follower, buying by reference and the subject.

8. MAIN CRITERIA FOR PRODUCT DESIGN PROJECTION
The products are aimed at "natural" market access. It is therefore necessary that during the projection design teams Development and take into account a number of factors and key criteria:

- The result of the projection process is oriented toward the market.
Product Design is a team effort. The ingenious idea of \u200b\u200ba single designer who happens to be that for a large segment of the market was expecting, there is increasingly less often. Design management is a necessary part, but can only fulfill its mission if during the projection process are present on the tools that underpin the design and development process. In addition to these tools, you need to have standardized processes for conducting an adequate design development.
Equipping
-projection products.
The direction of the design process must address two key issues:
• What means can be made that a product is projected correctly on what the real market demand?
• What performance and future expectations are the buyers?
- Analysis of the available resources.
Not all available means to carry out a product, are really necessary when planning a development in the company.
media should be structured according to their importance and transcendence:

Ciplalex Brain-damage

Type of course:

Theoretical and Practical Field Percentage: 70%
Enable: No
Validatable: If

ideal number of students: 20 Number

Credit Awarded: 2

Total hours scheduled classroom activities: 48

theoretical hours: 16 Hours

practices: 32

estimated total hours of independent activity Student: 48

Justification

The evolution of mass culture, the development of communication society has produced a new phenomenon: "The displacement of the contents of the message object to the subject of the transaction " . The traditional advertising which" sold "the qualities of the product has changed to one where it is sold the manufacturer's image or brand that covers and protects the product. The packaging becomes a communication medium over which messages are transmitted to identify the brand and the manufacturer overcoming the limited concept of packaging as a single container.

However, the product to get into the hands of the consumer, so it can be distributed, transported, sold and even consumed must be packaged and packed.

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Chaves, Norberto (1988): The corporate image. Theory and methodology of institutional ownership. Editorial Gustavo Gili, SA, Barcelona, \u200b\u200bpages 11 et seq.

Objectives General Objective

know and implement the concepts of packaging and packaged to be applied to the design and packaging development to technical or commercial

Specific Objectives

• - Provide practical theoretical concepts that allow the analysis, development and evaluation of packaging.

  - Optimize communication relations packaging / product / user.

  - Learn to use technological tools of our environment for the design and packaging development.

  - Place the added value of design in packaging to create a differentiating effect

Chapters

THEMATIC CONTENT

• During the period of work will be developed in parallel with the modules in the theory and practice.

1st. Module. Basic elements of the packaging.

What is a package, packaging

Packaging and functions

Rating

packaging

the 2nd module. Materials and production processes in packaging.

Glass Cardboard and Paper

Metal Plastic Container

compounds. (Tetra pak)

3rd. Module. printing methods and labeling.

- Printing Presses

- Offset

- Silkscreen

-

Flexo - Gravure

- Coextrusion

- Rolling

- Coating Techniques

prepress

4th. Module. The corporate image on packaging. Practical workshop.

5th. Module. marketing muscle to the design aspects of packaging.

Basic definitions

The container as semiotic object

The role of packaging in strategic marketing

6th. Module. methodology for packaging design.

symbolic Factor

Creative input

Factor industrial

aesthetic factor

dimensional representation.